Learn to communicate value at the different stages of your buyer’s journey through great marketing products!
A couple of weeks ago I came across an interesting article by Entrepreneur Magazine that really opened my mind about all kinds of marketing products that are out there, and how IMPORTANT it is to use the right ones at the precise time to increase your ROI.
I became OBSESSED with learning more over the last few weeks and upon wrapping up my research, I came up with 3 key principles to help promote your brand the right way and consequently ensure increased sales and long-lasting relationships with your customers through marketing products.
1. Get Professional Help
Often times, we try to do things ourselves or rely on graphic design services, but more often than not, these types of solutions lack proper strategy and planning. Having a marketing agency on your side really helps identify the long-term purpose and goal of your marketing products. It helps create a unified look that translates into clear messages and experiences for your customers.
It’s not enough to look pretty. Your marketing products should encourage your customers to take action and build upon each other so your customers get one step closer to acquiring your service or product.
It’s no surprise why this principle is the number one on my list and why I highly recommend hiring a professional marketing agency for your marketing products.
Our marketing agency doesn’t just provide graphic design. We provide products that sell, 20 years of experience and an in-depth understanding of the entire buyer’s journey and how marketing products can supplement your current marketing initiatives so you may reach your goals.
2. Make Sure You Have Consistent Marketing Products
This doesn’t mean all your products should look the same, but they do have to be cohesive with each other. They must look “familiar.” It’s extremely important that your marketing products fulfil a purpose on their own while still being part of the overall picture.
Check out this example by Mel Carr Electric. See how every single product has the same essence? They are designed for different purposes but in the big picture, they all look like a part of something.
3. Learn to Tell A Story
Sometimes words just don’t cut it. We must find creative ways to communicate our company and that’s where marketing products can be storytellers for your brand. There’s A LOT of products you can use in different circumstances with a very specific goal in mind.
For example, check out this fun and unique business card from Mais Pilates Studio.
This isn’t your regular business card for sure. It’s a BOLD one that communicates what they do in a fun, fresh and authentic way. It doesn’t just work as a business card, it also works as a part of their “Wake Up Your Body” marketing campaign. Amazing, isn’t it?
A Valuable Lesson: Small Investments Yield Great Results
As a professional marketer, I know that traditional marketing methods can be very expensive, especially for small businesses. Fortunately, there are marketing products for every budget to ensure you give your business the extra “umph” it needs.
As your business grows, so will your needs to communicate new products or services through marketing materials. Having a marketing agency to anticipate future needs and design plans to achieve your goals will be a key element in the success of your business.
If you’re ready to get started I would LOVE to help you start this journey.