Find out what your website needs to generate more customers and sales.
Whether you need a new website or update the one you have, you’ve probably considered doing it yourself. Fortunately, there are extraordinary tools like Website Builders (Wix, Squarespace, Weebly, etc). They allow you to design your website easily and quickly.
In many cases, this is a good alternative if you are starting your business and want to start developing an online presence. But if you already have a page, you should ask yourself:
Is my website really working? When was the last time it generated a customer or a sale? Does it appear on the first page of Google when you search for your service or product?
At the end of the day, it’s not enough to have a website that only looks pretty. Beyond design, a website must be designed to help your business grow and guide your prospects to carry out actions within your website.
Attract Clients with Good Design and Optimization
Website Builders are TOOLS, and as such, they are only as good as the people using them. Lean on free tools like Canva for graphic design and Google Keyword Planner to optimize your page. If you don’t have a good eye for design or optimization skills, consider relying on a professional designer to make your page look good. Also look for a programmer to optimize your page for SEO, which will help your website appear on the first page of Google.
The next time someone wants to charge you for web design or SEO, ask for samples to see if you like their work and to verify that the pages they optimized appear on the first page of Google.
What Exactly is SEO and What Does It Consist of?
Designing your website is only the first step. Your site will also need to be optimized to appear on the first page of search engines. Ignoring this process will completely harm the performance of your website and, therefore, your results.
For Google, the most important thing is to show the search result that best answers the customer’s question.
In general, this means that Google wants to see that people who visit your page are staying and that they are interacting with it. To achieve this, you’ll need a site that loads quickly, a responsive design that looks good on mobile devices and computers, and a copy that clearly explains the purpose of your page.
You will also need to optimize your images so that they have good resolution and weigh as little as possible. This will help load your website quickly which will improve the user experience. Nobody likes to wait, and Google will reward your efforts with a better ranking. In general, we recommend that you do not exceed a resolution of 1920 x 1080 pixels and that images do not weigh more than 300KB.
In addition to images, you’ll need to do detailed research to identify which keywords will help you position your website to appear on the first page of Google.
Taking that research into account, you will have to optimize the SEO title and the meta-description so that it matches your keywords. Do not forget to specify the image and description you want to appear when your page is shared on social media. If you are designing your WordPress page, we recommend that you use Yoast to optimize your page. If you are going to use website builders, each one offers their own SEO tools. Be sure to read their manual for more details.
All these guidelines will help your website perform better in search results so that it’s positioned correctly and is easier to find for your future customers.
Don’t Forget the Most Important Thing: RESULTS
A good design will help people stay on your website while good SEO will help your page appear on Google. But we’re missing the most important thing: customers and sales.
The confused customer does not buy. In order for your page to generate money, you need to develop a strategy within your website that helps guide your prospects to make the decision you are looking for, whether it be sharing contact information or buying your service or product.
Every successful website should have excellent content, a combination of landing pages and “Call to Actions” (CTA) that clearly define to your prospect what is the next step they should take.
How to Create Clear and Effective Content
To develop effective content, you need to create a buyer persona and a content strategy to organize the questions that your customers may have within the 3 stages of the buyer’s journey (awareness, consideration and decision).
Buyer personas are fictitious and generalized representations of your ideal customers. They help you better understand your customers and tailor your content to their specific needs, behaviors, and concerns. The content strategy helps you deliver the right content, to the right people, at the right time, based on the characteristics that you defined within your buyer personas.
By carrying out this analysis you will have a clear vision of the needs that you must serve. As well as what problems your buyer has and what possible solutions you can offer them.
Ultimately, this will help organize your content, segment it, and focus it on the buyer’s lifecycle and their primary needs. This way you’ll ensure you send exactly what your prospect needs.
Websites vs. Landing Pages
Your website houses all kinds of information regarding your company, its services, or products, contact section, and other information. A landing page has a single objective, to present a single service or product to generate leads or sales.
Websites help explain to your prospects everything you do. Landing pages will support your marketing campaigns to increase sales or leads of a specific service or product
WordPress offers many tools to create landing pages, we recommend Unbounce, Leadpages or Instapage. If you intend to use website builders, you will have to research to see if they have templates within their library.
Convert your Prospects into Clients with CTA’s
The CTA’s in many cases are represented by buttons or texts with links that guide your visitors to perform the action you want from them. Some popular examples are buttons that say buy, register, download, contact us, share, learn more, etc.
Each page should have a clear and visible CTA that explains the next step you want m someone to take. If you can’t think of something, this is an indicationthat the content of your page is not necessary, and you must delete it or combine it with another page.
Request Help from Experienced Professionals
Developing a successful website is a lengthy project that requires a lot of time, learning and research. Finding experienced and professional web design companies is even more difficult.
During the last years we have had the opportunity to develop successful web pages for numerous clients, and we have grown our agency through referrals thanks to our results.
Do you need a website guaranteed to drive results? Our team of programmers, designers, writers and marketers will support you during all stages of the development of your website.
Looking to have an online presence with the help of website builders? We also have budget friendly options.
All our websites start with planning and strategy
During this stage you will receive advice on how your page can be more functional. Also, which elements will bring you better results while also receiving wireframes and drafts to visualize the structure of your site and individual pages.
In the copy and graphic design phase, we will develop your message, take care of optimization and design aesthetics of your pages. Our process will end with development and testing to ensure that everything is working as it should, and of course, consider the final objective, results.
Click here to learn more about our website services.